NeoFill and its national online website HalfOffDeals.com have partnered with the Nationwide NASCAR Series to offer a new and exciting vehicle for its media partners to attract a broader audience to each market’s online deal certificate offerings.

The HalfOffDeals.com website address, along with its signature logo, will grace the hood and back quarter panels of Mike Wallace’s 01 race car this season. The new sponsorship will make its national debut when Nationwide Series kicks off its season Feb. 26 in Phoenix.

This partnership offers NeoFill’s media partners the opportunity to tap into a national audience for its gift certificate offerings with savings ranging from 50% – 90% off. In addition to driving interest to each market’s offerings, this national marketing campaign also will attract new and repeat customers to greater deals.

The sponsorship comes at no cost to NeoFill’s media partners and provides the opportunity for marketing tie-ins to each weekly race, including but not limited to exclusive pit passes, driver interviews, lunches and dinner opportunities with the driver and team – all which can be given away to loyal listeners, viewers, and readers. NeoFill also may arrange special appearances by Mike Wallace and the HalfOffDeals 01 Chevrolet.

Zip Code Driven, Media-Powered

The car will expose a national audience to a new text promotion that will offer race fans the chance to text RACE to 90210 to access special race-day offerings. Fans also can enter their zip code to find half-price deals near their location, whether they’re at home or on the road. Many of those deal certificates are immediately accessible via email.

And so NeoFill invites you to “come along for the ride” for this NASCAR season and hopefully we will join Mike Wallace in Victory Lane. For more information about the exciting initiative and potential marketing collaborations, contact your NeoFill representative or call 866.311.9806 or email sales@neofill.com.

About HalfOffDeals.com

Launched in 2007, HalfOffDeals.com is owned and operated by NeoFill^®, LLC, the home of the Half-Priced Deals Program™. HalfOffDeals.com is one of the country’s largest fulfillment centers for half-off dining and entertainment deals sold online in conjunction with more than 1500 media partners in more than 250 markets coast to coast.